
Why Good Marketers Love Cookies (And You Should Too)
Learn more about how cookies and cookieless tracking drive better ad campaigns, improve user experience, and help brands make smarter content decisions.
Growth Marketing & Ops • Fractional Partner • London, UK
I help teams turn messy go‑to‑market into clear, testable systems, from search foundations to content, campaigns, data, and ops.
Practical, collaborative, and purpose‑led. Strategy to execution, end‑to‑end.
Director, Technology Coaching | Professional Training and Coaching
I really enjoyed working with Hannah. Her processes for managing marketing campaigns is the best I've experienced on the market. Communication was clear, effective and timely. Hannah supported throughout the process of working together. I recommend that you reach out to Hannah for your marketing support.
CEO, VXTX | Marketing Services
I recently worked with Hannah on a complex project that involved the advanced tracking of data, capturing data layer objects, and inputs across multiple platforms, including Hubspot, a complicated headless CMS, and other reporting platforms. Hannah solved the issues professionally, efficiently, and in a brilliant manner. It was also really easy to get in touch with any questions, and at no point was I left wondering “what if”. I couldn’t recommend Hannah enough, for a multitude of reasons.
Search reveals real demand, language, intent, and the jobs people need done. It's the starting point for designing experiences that earn attention and trust.
I build on that foundation to shape end‑to‑end growth: content, journeys, campaigns, data feedback loops, and the operational rhythms that make it all repeatable.
Understand demand, language, and intent. Build from real user signals.
Instrumentation, feedback loops, and experiments that compound.
Connect content, product, and messaging across moments.
Roadmaps, rituals, and shared metrics that keep teams aligned.
People move through states of intent as they explore, compare, and decide. Meet them with the right message and action at each step.
I'm a growth marketing and ops partner who started in search, learning how people ask, choose, and act, and grew into shaping the systems that turn intent into outcomes.
Over the past decade I've worked with global brands and now partner hands‑on with startups and scaleups. I bridge strategy and execution: shaping concepts and architecture, then helping teams plan, ship, and operate.
Curious, collaborative, and practical. We'll ask better questions, connect the dots across marketing, product, data, partnerships, and culture, so your brand feels right and your growth is repeatable.
I can help you align Search strategy to your marketing efforts and wider business goals.
Carrying over a decade of agency experience with big household brands, I tailor the strategic frameworks that multinational brands use to your unique business needs. Ensuring a balance with best practice, data insight and your business goals.
From strategy & planning to execution and analysis & optimisation.
What You Need | What I Do |
---|---|
Clean, connected data | Analytics, tags, and tool integrations that actually talk to each other. |
Better signals for paid | Reliable conversions and audience flows that lower CAC and improve ROAS. |
Content that converts | Journeys, IA, and messaging that move people from intent to action. |
Less waste, more momentum | Lightweight systems and priorities so small teams can ship consistently. |
Search, site health, and data foundations you can build on
Clear roadmaps that link goals to experiments and delivery
Information architecture and content that guide users to action
Tracking, reporting, and meaning, so decisions get easier
Practical automations and co‑pilot tools for research and ops
Trainings, playbooks, and rituals that improve how work gets done
Businesses grow faster when strategy and ops work together. I help you connect the pieces, search, content, campaigns, data, and delivery, so momentum sticks.
If you need a fractional partner who can think and ship with your team, let’s talk.
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These 10 articles cover topics ranging from web development to SEO and GenAI insights.
Learn more about how cookies and cookieless tracking drive better ad campaigns, improve user experience, and help brands make smarter content decisions.
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