HGDR Consulting
Turn search signals into decisions that move your entire business forward.
Your customers are searching right now. Those searches reveal what they need and where they get stuck. I help you use those signals to guide product, content, campaigns, and customer experience.
What Clients Say
I really enjoyed working with Hannah. Her processes for managing marketing campaigns is the best I've experienced on the market. Communication was clear, effective and timely. Hannah supported throughout the process of working together. I recommend that you reach out to Hannah for your marketing support.
I recently worked with Hannah on a complex project that involved the advanced tracking of data, capturing data layer objects, and inputs across multiple platforms, including Hubspot, a complicated headless CMS, and other reporting platforms. Hannah solved the issues professionally, efficiently, and in a brilliant manner. It was also really easy to get in touch with any questions, and at no point was I left wondering “what if”. I couldn’t recommend Hannah enough, for a multitude of reasons.
Brands worked with over the years
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Why search marketing shapes your business
Search data reveals real demand in your customers' own words. Use it to inform every department.
Real customer language
See exactly how people describe their problems and search for solutions. Build messaging that resonates.
Demand patterns
Track what people search for over time. Spot opportunities and shifts before competitors do.
Conversion insights
Understand which journeys lead to conversion. Optimise paths based on real behavior, not assumptions.
Connected data
Link search visibility, traffic quality, and business outcomes. Make decisions backed by reliable metrics.
Search insights can guide every team
A comprehensive search strategy creates customer understanding that helps everyone work with the customer intent and needs in mind.
Product & Development
Build features customers actually search for. Prioritise based on real demand, not guesswork.
Marketing
Create content that answers real questions. Design campaigns around proven demand.
Sales
Understand objections before calls. Optimise conversion paths based on real navigation patterns.
Customer Success
Identify support questions early. Create self-service resources that match how customers search.
Brand & Positioning
See how audiences talk about your category. Shape messaging around their everyday topics and language.
Operations
Track demand shifts. Allocate resources based on measurable market signals.
What you'll achieve
See what matters. Plan with confidence. Grow sustainably.
See what matters
Understand what your data reveals. Find the pages, queries, and journeys that drive results.
Plan with confidence
Build a roadmap you can follow. Set priorities that fit your stage and resources.
Grow sustainably
Create systems that bring the right customers back. Track what success means for you.
How I help
From data foundations to creative execution across the full spectrum of search marketing.
Common challenges I solve
Disconnected data
Analytics installed but can't connect the dots between traffic and outcomes.
Set up tracking systems that show how traffic sources connect to business results.
Paid ads waste budget
Spending on ads but not getting quality leads or clear ROI.
Build campaigns grounded in search intent. Optimise targeting and tracking to lower costs.
Content doesn't convert
Publishing regularly but visitors don't engage or take action.
Design messaging and architecture that guides people from curiosity to purchase.
Slow progress
Team works hard but momentum stalls and priorities shift constantly.
Establish lightweight systems and clear priorities so teams ship consistently.
Ways to work together
Insight to Action
Translate analytics into priorities that drive growth. Turn data into decisions.
Creative Strategy
Content, UX, and design that build trust and visibility. Engage and convert.
Fractional Growth Support
Strategic direction without a full-time hire. Experienced guidance on demand.
Foundations & Audits
Search optimization and data infrastructure. Build on solid technical ground.
AI Workflows
Practical automations for research, content, and operations. Work smarter.
Team Enablement
Trainings and playbooks that improve delivery. Build internal capability.
About HGDR Consulting
HGDR Consulting helps founders and small teams grow online with clarity and confidence. The work connects data, design, and practical systems so you can see what's working, plan your next step, and build progress that lasts.
The consultancy began with one goal: turn complex digital data into simple, actionable insight. That goal guides every project, from technical SEO and analytics to creative strategy and fractional growth support.
Each plan is grounded in real data and clear reasoning to craft experiences your customers value.
How we work together
Clarity session
We map goals, constraints, and signals you can trust. We define what success looks like for you.
Plan you can follow
Simple roadmap, clear owners, and a short list of measures. Enough detail to move now.
Build steady progress
We review results, learn fast, and keep momentum. Systems make good work repeatable.
Ready to turn insight into progress
Make better decisions with clear signals and a plan you can follow.