SEO-led website builds

Sites that earn their organic traffic. Digital marketing strategy and SEO inform the build from discovery onwards. For small teams and the marketing specialists they work with.

How SEO-led compounds across growth areas

Every site here is built with search as a design constraint, not a later optimisation. What that looks like changes by business model.

Category creation & SaaS

New categories need topical authority before anyone's searching for them by name. The work starts with content that teaches the market. See Addy, Search Design.

Ecommerce

Product schema and collection architecture that surface in shopping feeds and organic search. See Haperture, Tlaloc Spirits.

Agency & consulting

Service pages and case studies that answer real buyer intent. Discoverability compounds over time. See Just Soul Digital, HGDR Consulting.

Community platforms

Programmatic pages and compound content structures that grow alongside the user base. See Invest How Now.

Founder brands & local services

Ownable language and local intent. Content foundations that turn browsers into customers. See Campfire, Property Looker.

Addy

AI orchestration platform for Google Ads. Plan, execute and optimise campaigns through natural language.

Next.js buildAI orchestrationBrandingGoogle AdsSEO
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Property Looker

Concept and branding for a UK property search tool. Next.js build with SEO-led architecture serving millions of pages.

Next.js buildBrandingSEODigital strategy
Visit site →Read case study →
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The London Bladder Clinic

SEO work for a London urology clinic led by Consultant Urological Surgeon Mr Jai Seth. Technical SEO, on-page SEO, CRO, and digital PR on an existing Lovable site. Code review in progress.

Technical SEOOn-page SEOCRODigital PRCode reviewHealthcare
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Just Soul Digital

Agency site with clear positioning and SEO-ready content structure.

Next.js buildBrandingSEO
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Tlaloc Spirits

Go-to-market strategy and branding. Shopify ecommerce build for a premium spirits brand.

Shopify buildBrandingEcommerceSEODigital strategy
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Haperture

Branding and Shopify ecommerce build for a premium wall art business.

Shopify buildBrandingEcommerceSEO
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Invest How Now

Branding and growth foundations for a community platform. SEO built in from the start to capture MQLs.

Next.js buildBrandingSEODigital strategy
Visit site →Read case study →
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Campfire

Founder-led brand site with thoughtful typography and story-first structure.

Next.js buildBrandingIllustrationSEO
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HGDR Consulting

Next.js site with headless CMS and blog. Analytics configured at launch.

Next.js buildBrandingCMSSEOAnalytics
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Search Design

Brand messaging and information architecture. Landing pages for a new category.

Next.js buildBrandingSEOLanding pages
Visit site →
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Tech I work with

Ecommerce

For brands selling products online.

Platform: Shopify, WooCommerce, Wix, Squarespace, Merchant Center, Amazon

Email: Klaviyo

Ads: Google Ads, Meta

Analytics: GA4, Looker Studio

Custom site or prototype

For SaaS, agencies, and personal projects.

Framework: Next.js, Vue + Vite

CMS: Sanity

Data: Postgres (Neon, Supabase)

Hosting: Vercel, Cloudflare

Email: Hubspot, Google

Analytics: GA4, Looker Studio

AI orchestration

Agentic AI prototypes to full platform. See Addy as an example.

LLMs: OpenAI, Anthropic, Google

Patterns: RAG, tool use, agents

SDK: Vercel AI SDK, AI Gateway

Data: Postgres, vector stores

Frequently asked questions

Scope, partnerships, and how HGDR Consulting works.

Who codes the websites at HGDR Consulting?
I code every Next.js site at HGDR Consulting and configure every Shopify build directly. No outsourced dev team. The person planning the SEO is the person shipping the code.
What does SEO-led actually mean?
A typical web build follows discovery, information architecture, design, build, and launch. HGDR Consulting moves digital marketing strategy and keyword research into discovery, so the IA reflects search demand and conversion goals before design begins. Technical requirements like schema and performance budgets are specified at build time, not treated as a post-launch audit.
Does HGDR Consulting work with agencies and marketing specialists?
Yes. Social media managers, performance marketers, brand strategists, and fractional CMOs partner with HGDR Consulting for white-label site builds or referrals. The common thread is a client who needs a search-ready site to round out the stack.
Which platforms does HGDR Consulting build on?
Next.js and React for custom sites and SaaS prototypes, with Vue and Vite in the mix for the same use cases. Shopify for ecommerce, built code-first rather than through the admin editor. Sanity is the default headless CMS. Analytics and schema are configured at launch, with search foundations already in place.
What's included in a typical site build?
Strategy, information architecture, design, and build. Copywriting, SEO foundations, schema, and analytics setup. Ongoing SEO retainers are available after handover.
Where is HGDR Consulting based?
Head office in London. I work remotely, splitting time between London and Denmark. Clients and partners across the UK and internationally.

Founders & small teams

A new site or an SEO-led relaunch. Strategy, design, build, copy and analytics, all included.

Book a callSend a message

Agency & specialist partners

HGDR Consulting partners with marketing specialists who need a search-ready site to round out their offer. Social media managers, performance marketers, brand strategists, and fractional CMOs, mostly. White-label and referral arrangements welcome.

Partnership enquiriesSee services