About HGDR Consulting
Search marketing for founders and small teams
About Hannah
Hannah founded HGDR Consulting after more than a decade across agency and brand-side roles, including freelancing and growth marketing in-house; and kickstarting GenAI innovation in her last agency role.
Past B2B and financial-services work includes CBRE, Société Générale, HANetf, Lloyds Bank, Barclays, American Express and Shell PLC. Consumer and DTC work includes Knorr, Hellmann’s, NowTV, DFS, Mars, British Gas and De Beers.
A DTC e-commerce brand’s paid purchases and revenue each rose 21% over 7 weeks.
An early-stage investment platform on a brand-new domain with no backlinks or paid traffic generated its first marketing-qualified leads through organic search within 3 months of an SEO-led launch.
![Hannah [at MediaCom] was easy to work with and was very competent in all SEO tasks. She managed her workload well and was a good communicator with clients.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F6kxxmp0v%2Fproduction%2F4ad8659601eadd3c32f98d80a1ab93eee5d25ef2-1003x380.png%3Ffit%3Dfill%26auto%3Dformat&w=3840&q=75)
Philosophy
Search is where most buyers start. The goal is to be worth finding there. Strategic positioning and quality content compound over time. Volume and tactics alone don't.
Beyond the work
Hannah is a photographer. Writes occasionally on Search marketing trends and codes
Follow Hannah on LinkedIn
Notes on AI search and the shift in how customers find things.
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