Insights on search marketing, data analytics, and growth strategies for modern businesses
Agencies and consultants describe overlapping work with different labels. What the main ones mean, where they overlap, and a way to work out which discipline your actual problem needs.
The routes to fractional marketing help in the UK compared: matched marketplaces, freelancer platforms, fractional-executive providers, directories, and communities, with fee models and vetting claims checked against each platform's own pages in July 2026.
What to check before the first call, the red flags that end conversations, what UK consultants and agencies cost with sources, and the questions that reveal how a specialist actually works.
The JAPA and UK multimarket SEO account for a global financial-services brand. Measurement and dashboards, diagnostic investigations, developer briefing and conversion-led content recommendations.
Setting up compliant Google Display Ads for Société Générale’s Everyday ETP campaign, plus Google Ads training and cross-team search and landing page support.
Organic growth and technical SEO for HANetf, a white-label ETF platform. The work and client relationship secured more work for leading the search side of 15 new product launches.
Google deprecated FAQ rich results on 7 May 2026, the eighth schema-driven format pulled from Search this year. Four days later, Ahrefs published a controlled study of 1,885 pages showing JSON-LD didn't lift AI citations. Publisher-declared structured data is becoming a secondary signal across search surfaces.
AI scaffolders ship sites faster than any agency-led build. The foundations that decide whether those sites show up in search are mostly the same foundations every site needs, with a few specific gaps that AI tools tend to leave open.
Microsoft launched the Bing AI Performance Report in February 2026. It's the first time most publishers can see whether AI tools are citing their content. What the data shows reinforces what social platforms already told us about how discovery works now.
A 10-week fractional engagement through a Shopify migration at Holts Jewellery. An SEO-led methodology ran discovery and technical SEO before design and build. By launch on 16 April, the antique engagement rings collection had moved from average position 21 to position 3 on Google.
End-to-end Google Ads management through marathon season for a DTC sports nutrition brand. Orders grew 13% and gross sales 9% year on year.
Building ukpropertylooker.com from scratch: domain selection, content pillars, programmatic page generation, and the tech SEO decisions behind 141,000 clicks in five months.
AI coding agents are only as good as your prompts. I've been vibe coding before the term was coined and am sharing tips for vibe coders with low tech exp.
Built from real sense-making behaviour, not funnels. Mapping intent instead of stages gets closer to reality.
Learn more about how cookies and cookieless tracking drive better ad campaigns, improve user experience, and help brands make smarter content decisions.
What comes to mind when you hear "Search Engine Optimization" (SEO)? If keywords and backlinks are popping up, you're thinking in pre-AI terms. Traditional SEO tactics, once designed to help search engines match text-based queries to webpages, are no longer enough.
Digital content is the first and often the last point of contact for customers in a state of urgency. A global SEO strategy produces many benefits for both customers and support agents.
Building a brand online and offline go hand in hand. Read the story behind Growth Marketing a white-label app.
SEO case study competing for top #1 rankings when a brand name has competitors with closely related brand names.
Working Google Apps Script code to call the OpenAI API from Google Sheets using UrlFetchApp. Includes a template, Chat Completions and Responses API examples, and batch processing with gpt-5.4-mini.
Find out about some behind-the-scene SEO methods for requesting and managing indexing of content to increase search engine visibility for a site.
A guide to setting up website tracking and analytics for a Next.js site, covering Google Tag Manager, Google Analytics, consent mode, and Google Ads.
A guide to URL rewrite rules, sitemaps, robots.txt, page metadata, structured data, and file-based metadata for a Next.js site.
Get started with making a headless CMS and modern Next JS site with these tips.