
Henrietta & Co: a Shopify rebrand and domain migration
How a jewellery retailer changed its name, domain and Shopify store in one move, and how every old page address reached the new site on switchover day.
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Insights on search marketing, data analytics, and growth strategies for modern businesses

How a jewellery retailer changed its name, domain and Shopify store in one move, and how every old page address reached the new site on switchover day.

The JAPA and UK multimarket SEO account for a global financial-services brand. Measurement and dashboards, diagnostic investigations, developer briefing and conversion-led content recommendations.

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A 10-week fractional engagement through a Shopify migration at Henrietta & Co. An SEO-led methodology ran discovery and technical SEO before design and build. By launch, the antique engagement rings collection had moved from average position 21 into the top 4 on Google.

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A new domain with no backlinks or brand history earned qualified organic leads in under 12 weeks by building SEO into the product from the start.

Digital content is the first and often the last point of contact for customers in a state of urgency. A global SEO strategy produces many benefits for both customers and support agents.

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SEO case study competing for top #1 rankings when a brand name has competitors with closely related brand names.