Insights on search marketing, data analytics, and growth strategies for modern businesses
Agencies and consultants describe overlapping work with different labels. What the main ones mean, where they overlap, and a way to work out which discipline your actual problem needs.
The routes to fractional marketing help in the UK compared: matched marketplaces, freelancer platforms, fractional-executive providers, directories, and communities, with fee models and vetting claims checked against each platform's own pages in July 2026.
What to check before the first call, the red flags that end conversations, what UK consultants and agencies cost with sources, and the questions that reveal how a specialist actually works.
Google deprecated FAQ rich results on 7 May 2026, the eighth schema-driven format pulled from Search this year. Four days later, Ahrefs published a controlled study of 1,885 pages showing JSON-LD didn't lift AI citations. Publisher-declared structured data is becoming a secondary signal across search surfaces.
Microsoft launched the Bing AI Performance Report in February 2026. It's the first time most publishers can see whether AI tools are citing their content. What the data shows reinforces what social platforms already told us about how discovery works now.
What comes to mind when you hear "Search Engine Optimization" (SEO)? If keywords and backlinks are popping up, you're thinking in pre-AI terms. Traditional SEO tactics, once designed to help search engines match text-based queries to webpages, are no longer enough.
Find out about some behind-the-scene SEO methods for requesting and managing indexing of content to increase search engine visibility for a site.
A guide to URL rewrite rules, sitemaps, robots.txt, page metadata, structured data, and file-based metadata for a Next.js site.