SEO

SEO and GEO. Where organic search meets AI answers.

3 articles

Experiential Search for more helpful digital experiences

What comes to mind when you hear "Search Engine Optimization" (SEO)? If keywords and backlinks are popping up, you're thinking in pre-AI terms. Traditional SEO tactics, once designed to help search engines match text-based queries to webpages, are no longer enough.

March 11, 2025Hannah Reed

Tips for getting your site pages indexed or deindexed

Find out about some behind-the-scene SEO methods for requesting and managing indexing of content to increase search engine visibility for a site.

April 30, 2024Hannah Reed

SEO basics for a Next.js site

A guide to URL rewrite rules, sitemaps, robots.txt, page metadata, structured data, and file-based metadata for a Next.js site.

March 15, 2024Hannah Reed