Start-up marketing and sales for Smart Spaces
Building a brand online and offline go hand in hand. Read the story behind Growth Marketing a white-label app.
Client: Smart Spaces
Site: https://www.smartspaces.app/
Smart Spaces was a new white-label Internet-of-Things (IoT) app the agency I was working at had developed in-house. My initial approach was to gain a deep understanding of IoT and digital twin engineering, and their applications to workspaces. Through interviews and discussions with both the Tech Lead and Creative Director a well-balanced understanding was maintained as new developments and features were realised.
The first steps were auditing existing brand assets. There was a simple website and a few social profile pages that were lacking from an SEO perspective. Technical SEO, backlink building, social media optimisation and a content strategy formed the foundation. While working across these marketing channels, I also took on sales representative work and attended industry events.
A keyword strategy opened up new avenues for talking about such a niche and tech-heavy subject. This was used towards rephrasing and bolstering the brand story across all business profiles to unify representation and increase the impact online and in sales pitches.
The keyword strategy fed into a content strategy. Blog and insight articles drove organic and social engagement. Positioning Smart Spaces as a recognisable voice in the "future of work" naturally opened up PR opportunities. The collaborations generated high-quality backlinks.
The Sunday Times - Smart Spaces print
With ongoing digital and sales activity, the brand reached #1 organic ranking for its core brand term. That visibility then cascaded into rankings for more generic keywords in the IoT and smart workspace space.
Another milestone was gaining thousands of LinkedIn followers.
Despite the focus target audience being UK commercial investors and managers multinational clients were engaged.
The highlight milestone was capturing a qualified lead that resulted in a large contract in a new market abroad and secured more opportunities in the Middle East.
