Start up marketing + sales | Smart Spaces | Case Study
Building a brand online and offline go hand in hand. Read the story behind Growth Marketing a white-label app.
Client: Smart Spaces
Site: https://www.smartspaces.app/
Smart Spaces was a new white-label Internet-of-Things (IoT) app the agency I was working in at the time, had developed in-house. My initial approach was to gain a deep understanding of IoT and digital twin engineering, and their applications to workspaces. Through interviews and discussions with both the Tech Lead and Creative Director a well-balanced understanding was maintained as new developments and features were realised.
The first-steps in 'growth-hacking' were auditing and reviewing existing brand assets. There was a simple website and few social profile pages that were lacking from an SEO perspective. Polishing up a good foundation included ramping up technical SEO, 'backlink building', social media optimisation and a content strategy. While working across essential marketing mediums, I was excited to proactively take on sales representative work and attend in-industry events.
A keyword strategy opened up new avenues for talking about such a niche and tech-heavy subject. This was used towards rephrasing and bolstering the brand story across all business profiles to unify representation and increase the impact online and in sales pitches.
Importantly, the keyword strategy fed into a content strategy. Starting the blog and insight articles proved to set up organic and social engagement. Positioning Smart Spaces as a voice leader in the 'future of work' naturally opened up PR opportunities. Through select digital PR collabs, strong backlinks were ensured.
The Sunday Times - Smart Spaces print
With all of the ongoing digital and sales activity, a great milestone of achieving #1 organic brand term ranking cascaded to achieving more generic organic keyword rankings.
Another milestone was gaining thousands of LinkedIn followers.
Despite the focus target audience being UK commercial investors and managers multinational clients were engaged.
The highlight milestone was capturing a qualified lead that resulted in a large contract in a new market abroad and secured more opportunities in the Middle East.
