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Insights on search marketing, data analytics, and growth strategies for modern businesses
All PostsAI and automation (1)Case Studies (4)Customer Journey (1)Data Analytics (2)SEO (3)Vibe Coding (2)
Vibe Coding
Best practice working with AI coding agents
AI coding agents are only as good as your prompts. I've been vibe coding before the term was coined and am sharing tips for vibe coders with low tech exp.
Hannah Reed
Customer Journey
A practical Customer Journey Map template
Built from real sense-making behaviour, not funnels. Mapping intent instead of stages gets closer to reality.
Hannah Reed
Data Analytics
Why Good Marketers Love Cookies (And You Should Too)
Learn more about how cookies and cookieless tracking drive better ad campaigns, improve user experience, and help brands make smarter content decisions.
SEO
Experiential Search for more helpful digital experiences
What comes to mind when you hear "Search Engine Optimization" (SEO)? If keywords and backlinks are popping up, you're thinking in pre-AI terms. Traditional SEO tactics, once designed to help search engines match text-based queries to webpages, are no longer enough.
Hannah Reed
Case Studies
SEO-led strategy to improve Customer Support Centre | Shell Global | Case Study
Digital content is the first and often the last point of contact for customers in a state of urgency. A global SEO strategy produces many benefits for both customers and support agents.
Hannah Reed
Case Studies
Start up marketing + sales | Smart Spaces | Case Study
Building a brand online and offline go hand in hand. Read the story behind Growth Marketing a white-label app.
Hannah Reed
Case Studies
High competition SEO | Spitalfields Market | Case Study
SEO case study competing for top #1 rankings when a brand name has competitors with closely related brand names.
Hannah Reed
AI and automation
Template OpenAI API in Google Sheets Apps Script integration
Find out how to integrate gpt-5-mini in Sheets with custom functions and a handy template to help you run tasks in bulk.
Hannah Reed
SEO
Tips to getting your site pages indexed or deindexed quickly
Find out about some behind-the-scene SEO methods for requesting and managing indexing of content to increase search engine visibility for a site.
Hannah Reed
Data Analytics
Analytics basics for a NextJS site
A guide to installing website tracking pixels and analytics for a Next JS site, using Google Analytics and Google Tag Manager.
Hannah Reed
SEO
SEO basics for a NextJS site
A guide to creating an XML sitemap, robots.txt, metadata and setting URL rewrite rules for a NextJS site.
Hannah Reed
Vibe Coding
Guide to creating a Sanity Next JS webapp for beginners
Get started with making a headless CMS and modern Next JS site with these tips.
Hannah Reed