Ecommerce

Organic and paid search work for online retailers, including store migrations.

3 articles

Henrietta & Co: a Shopify rebrand and domain migration

How a jewellery retailer changed its name, domain and Shopify store in one move, and how every old page address reached the new site on switchover day.

September 30, 2026Hannah Reed

Case Studies

Henrietta & Co: first-page non-branded rankings through a Shopify relaunch

A 10-week fractional engagement through a Shopify migration at Henrietta & Co. An SEO-led methodology ran discovery and technical SEO before design and build. By launch, the antique engagement rings collection had moved from average position 21 into the top 4 on Google.

April 21, 2026Hannah Reed

Case Studies

End-to-end Google Ads management for a sports nutrition brand

End-to-end Google Ads management through marathon season for a DTC sports nutrition brand. Orders grew 13% and gross sales 9% year on year.

April 13, 2026Hannah Reed