Site migrations

Domain, platform and rebrand migrations, and how search visibility is carried across the switchover.

2 articles

Henrietta & Co: a Shopify rebrand and domain migration

How a jewellery retailer changed its name, domain and Shopify store in one move, and how every old page address reached the new site on switchover day.

September 30, 2026Hannah Reed

Case Studies

Henrietta & Co: first-page non-branded rankings through a Shopify relaunch

A 10-week fractional engagement through a Shopify migration at Henrietta & Co. An SEO-led methodology ran discovery and technical SEO before design and build. By launch, the antique engagement rings collection had moved from average position 21 into the top 4 on Google.

April 21, 2026Hannah Reed