Planning content around search demand and the customer journey.
5 articles
Organic growth and technical SEO for HANetf, a white-label ETF platform. The work and client relationship secured more work for leading the search side of 15 new product launches.
Built from real sense-making behaviour, not funnels. Mapping intent instead of stages gets closer to reality.
What comes to mind when you hear "Search Engine Optimization" (SEO)? If keywords and backlinks are popping up, you're thinking in pre-AI terms. Traditional SEO tactics, once designed to help search engines match text-based queries to webpages, are no longer enough.
Digital content is the first and often the last point of contact for customers in a state of urgency. A global SEO strategy produces many benefits for both customers and support agents.
Building a brand online and offline go hand in hand. Read the story behind Growth Marketing a white-label app.