Case Studies
Henrietta & Co: a Shopify rebrand and domain migration
How a jewellery retailer changed its name, domain and Shopify store in one move, and how every old page address reached the new site on switchover day.
Hannah Reed
Vibe Coding
Tech SEO foundations on AI-built sites
AI scaffolders ship sites faster than any agency-led build. The foundations that decide whether those sites show up in search are mostly the same foundations every site needs, with a few specific gaps that AI tools tend to leave open.
Hannah Reed
Case Studies
SEO-led architecture for a platform with millions of pages
Building ukpropertylooker.com from scratch: domain selection, content pillars, programmatic page generation, and the tech SEO decisions behind 141,000 clicks in five months.
Hannah Reed
Case Studies
SEO built from the start: capturing MQLs in under 12 weeks for Invest How Now
A new domain with no backlinks or brand history earned qualified organic leads in under 12 weeks by building SEO into the product from the start.
Hannah Reed